We are always updating this section – please check back often, we may have the answer to your Stitches Shop Hop question
What do Shop Owners have to say about participating in a Stitches Shop Hops Event?
“You provide so much information on how to run the shop hop and all the paperwork you include, I think shops would be very appreciative of knowing that all this information is part of what they get when they sign up.
I do think that having small blocks and small individual projects rather than one big project is the way to go with these hops. It allows the shops more creativity and more choices for the consumers.
Shop traffic is very good. We are happy with it. I keep a tally every day of who comes in, how many passports we hand out to beginners, and how many are finishing. If anyone does want to know anything about your shop hops and how they are conducted, you could tell them to call me. I could share my experience with other shops that are considering participating in the Stitches Shop Hops. I think you’ve done a great job with these. They’re fabulous!”
Rachel Greco – Owner, Grandma’s Attic Quilt Shop, Dallas Oregon
What do Vendors have to say about participating in a Stitches Shop Hops Event?
“Myself and EE Schenck were pleased to see the inception of the first Snowflakes and Stitches Shop Hop and support Deb Messina of Quilters Corner Store with the endeavor of taking on such a large task. This, coming about as a well-organized Shop Hop was surely needed for shops in the area. Since that time we have been greatly pleased to witness the success of the subsequent Shop Hops as more shops are added and the territory grows under Deb’s striving hope to bring customers, community and shop owners together in the State of Oregon. Providing success, exposure and additional income for all shops who participate along the way. In our industry – sharing and caring is what it’s all about and you will find it with the Stitches Shop Hops”.
Kelly R. Davey / McCormick, EE Schenck Customer Care
What do I get for my investment?
All registration for Stitches Shop Hop events is now done online. Shops located within the geographic area covered by each event will receive an email notification when registration for the event is open. Shops will be able to pay registration fees online using either a credit / debit card – or if you happen to have one – a Paypal account.
- Printed Passports
- Downloadable Passports
- Downloadable Driving Directions for all participating shops – this will be a huge help to shop hoppers
- Welcome Shop Hoppers window / door signs
- In Store Drawing Signs and Drawing Slips – to help you build your email list
- Shop Hop Flyer – hard copy and digital
- Event Planning Checklists (Planning, Staff Training, Marketing, Event Wrap Up)
- Regular emails with tips, pointers and other useful information to help you make the work of preparing for the shop hop a little easier
- Facebook Promotion for your shop (provided you send in a picture of your project and block – and they include the theme fabric)
- Event promotion to all local papers, quilt guilds and online community calendars
- Access to a FAQ Page (online) – answering questions that come up
- Links to your website and listing on the Stitches Shop Hops website
- Digital logo and other materials you can use in your email newsletter, website and facebook page to promote your participation in the event
- Links to sites, ideas and resources to help you choose a 6″ block and small project to use for the event
- No meetings to attend – all communication is done by regular emails and posted on the shop owners section of the Stitches Shop Hops website
- Easy to share list of winners at the end of the event. Stitches Shop Hops will send out the Gift Certificate for each shop all you need to do is honor it when your winner presents it in your shop
- Happy Shop Hoppers – provide them with a great experience in your shop and they will become customers – and tell their friends about you
Online Event Registration
All registration for Stitches Shop Hop events is now done online. Shops located within the geographic area covered by each event will receive an email notification that event registration is open.
Payment: Shops will be able to pay registration fees online using either a credit / debit card – or if you happen to have one – a Paypal account.
Geographic scope of each event
Snowflakes and Stitches (February) includes the Portland Metro area south to the Salem metro area and points in between. This event includes a Shop Hop Memory Quilt.
Sunshine and Stitches (June) overlaps partially with Row by Row – it’s like getting two shop hops in one! Shop hoppers – especially those visiting our area – love this. This event includes the Portland Metro area south to the Oregon border and points in between. This event includes a Shop Hop Memory Quilt.
Harvest and Stitches – Border to Border: includes the Portland Metro area south to the Salem metro area and points in between. This event includes a Shop Hop Memory Quilt.
Why do we use a theme fabric / why is it a blender (basic) rather than a feature fabric?
The use of a theme fabric – and providing that fabric as part of the 6″ block to every shop hopper – is seen as a real value in the eyes of the shop hopper, it gets our creative customers motivated to come out and participate in the event.
The reason we have decided to use blenders is to make it easier for each shop to work that theme blender fabric up into a unique block (and project) that is reflective of each unique shop. Our shops are all so different – choosing one “feature fabric” would work for some shops but not as well for others. This way – you can pull from your own collection / shelves to complement the theme (blender) fabric and showcase your own shops unique take on quilting.
You are free to use as much or as little of the theme fabrics as you like in your block and your project. The minimum requirement is that you use at least 1 of the theme fabrics in your block / project. You are free to mix in other fabrics from your shop that work well in whatever project that you choose to make. Shop hoppers love the small (less than bed quilt size) projects and to get inspiration from seeing so many different projects.
Some shop hoppers do still like to incorporate all the blocks they pick up into one quilt that commemorates the shop hop for them. That is the primary reason we go with a blenders within a line of fabrics for the theme fabrics – it allows for individual creativity from each shop – but it’s still possible for shop hoppers to put them all together if they choose to do so.
Shops that complete the registration process by the close of registration for each event are given an opportunity to vote on one of two different color ways within a fabric line (from the same manufacturer). The line / color-way with the most votes by the close of registration will be the line selected for the event. All shops are expected to use the official fabrics in the 6″ block and the small project. Shops may also include other fabrics from the same line if desired.
Why do we need to create (and provide) a 6″ Block Pattern?
To motivate our creative customers – we have chosen to provide to each customer at no cost, a pattern and the instructions for a 6” (finished) quilt block as well as all of the fabric to make that 6” block. At least one of the themed fabrics must be used in the block. This way is it possible for our creative customers to pull together all the blocks they pick up during the event into a project that has some amount of continuity.
There is an expense to providing the fabric to make the 6″ block to each shop hopper – however – it’s a significant reason we see the number of shop hoppers that we do for these events. Each shop hopper coming through our doors is excited to see what we’ve created and – if they are happy – the majority of them will spend more money in our shops. We’ve found that it’s an investment worth making.
Why do we need to create some type of small (or large) project that features our 6″ block, why don’t we do a quilt instead?
The reason we have decided to go with small (or large projects) rather than a quilt that we each have one piece of – is that it provides our creative customers with so many more ideas (and therefore potential sales for our shops). Providing shop hoppers with a project idea that is new, different and a manageable size – means that every shop hopper has something to look forward to as they visit each shop in the event.
To address the desires of those shop hoppers that do want to pull their blocks together into a quilt – we have designed a quilt top to accommodate the 6″ blocks and going forward will make the setting instructions available to every shop and to every shop hopper for each event. This was implemented for the most recent shop hop and the setting instructions and setting kits for the quilt proved to be EXTREMELY popular with shop hoppers.
Do I need to send out the $50.00 Gift Certificate to my Shop Winner?
No – the Gift Certificate winner’s names will be drawn at the closing meeting (held at the end of the shop hop) – along with the winners for all other prizes of $50.00 or more. (Stitches Shop Hops will complete and send the Gift Certificate to your winner and provide you with their contact information – all you need to do is honor the Gift Certificate when it is presented by your winner.)
Why do I need to do an in-store drawing?
Each participating shop agrees to do an in-store drawing for a prize of $25.00. This is an important motivational feature of the event.
Those shop hoppers who can’t get to all shops – will often not bother with even starting the event if they know they can’t get to every shop. Doing an in-store drawing in each shop – gives these “partial completers” the opportunity to be eligible for a least a small prize at every shop they do have time to visit. This improves our overall attendance numbers considerably – and the experience of every shop hopper as well. This could also result in sales for those shops they do get to visit.
Each drawing slip also gives your visiting shop hoppers an opportunity to sign up for your shop email newsletter if they want to do so. This can be a valuable tool to increase your shop mailing list.
Why are the shop hop hours set the way they are?
All participating shops will be open 6 days each week (minimum): 10 am – 5 pm daily (Sunday hours may vary). Additional days and hours are up to each individual shop. We established the “common hours” for these events to ensure that shop hoppers have a consistent start and stop time they can count on as they make their driving plans. The shop hours for each shop are now included on the Passport as well as the Driving Directions.
Do I need to print my own Passports, signs and other printed marketing materials?
No – participating shops will be provided with printed Passports, in-store drawing slips and other printed or digitally delivered materials to be used in marketing this event
Stamping Passports: 1 Passport will be stamped for any participant (12 year old and older) present in each shop during the event.
Souvenir Passports: If a participant wants to create a souvenir quilt using the passport – the second passport must be clearly marked “Souvenir”.
Must be present to get the Passport stamped: Shops will not be stamping passports for anyone that is not present in the shop during the event.
Why are there so many rules?
The expectation is that all of us (shop owners) partner together to make this series of events – lots of fun for shop hoppers and therefore – successful for all participating shops. The only way that can happen is if every shop owner follows the agreed upon rules and responsibilities of participation. These rules are provided to each shop owner at the beginning of each event, they are also linked to in all of the email newsletters each shop owner receives in preparation for the shop hop.
Our goal is to provide the best, most consistent shop hop experience for both you as a shop owner and for shop hoppers across Oregon. In order to do that we have established a number of Shop Registration Requirements.
These requirements are designed to make the event fun for our shop hopping customers and manageable for shop owners and event coordinators alike.
By registering for a Stitches Shop Hops event – you agree to follow all Shop Registration Requirements.
Any shop choosing not follow these requirements directly compromises the experience of every shop hopper and every other participating shop.
Failure by any shop to follow these requirements will result in that shop being excluded from future Stitches Shop Hops events.
Questions, Suggestions and Ideas
We are always open to ideas, suggestions and constructive feedback. We want this event to get better and better as we move through time. Please understand that all feedback – from all sources will be compiled and we will make plans for each event based on what is best for the majority of participating shops and that creates the best shop hop experience for our customers.
Where corrections and changes need to be made – we will look for better solutions. That being said – any shop that does not work for the consistency of the event by following the agreed upon event rules – will not be invited to participate in future events.
In the meantime – for more information, send an email to firstname.lastname@example.org.